Tougher Together

Patagonia Films came to us with just a seed of an idea—“tougher together”—for their new Workwear line made with rugged hemp denim. We ran with it, building a campaign around real stories of collaboration, grit, and community. From family farms and trail crews to woodworkers turning fallen trees into art, we featured people whose work truly reflects the spirit of the message. Even with COVID-19 restrictions, we connected with over 20 groups, capturing honest, hands-on footage with natural light and handheld cameras. A chorus of off-camera voices, grounded by Judith Yisrael’s powerfully spoken African Proverb—“If you want to go fast, go alone. If you want to go far, go together”—became the heart of a film that’s all about craft, connection, and showing up for each other.