We teamed up with Siggi’s in-house creative agency, The Ferm, to produce and direct a global campaign built around a simple but powerful idea: the freedom of living with less. Over two days in the redwoods of Half Moon Bay, we brought that “less-is-more” message to life through two 30-second broadcast spots, plus stills, GIFs, and a social campaign. Since launching in 2023, the work has racked up over 36 million views on YouTube and picked up two Gold Addy Awards along the way. Not bad for something rooted in simplicity.
DIRECTED BY
Kathryn Francis & Campbell Brewer
Credits
We’re always down to talk—whether you’re a brand with a story to tell or a filmmaker with a dream to build. Let’s make something great.
GET IN TOUCH
.png)
.svg)
