Siggi's 'Bucket List'

We partnered with Siggi’s in-house creative agency, The Ferm, to produce and direct a broadcast campaign celebrating the freedom of living with less. Over two days in the redwoods of Half Moon Bay, we brought this heartfelt, less-is-more vision to life through two 30-second spots, still photography, GIFs, and four social videos. Since its release in 2023, the campaign has won two Gold Addy Awards and amassed over 36 million views on YouTube alone.